For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

The Ultimate Guide To Rebranding

Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

Mobile-Optimized Surveys

Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Brand Bites Series

Insights into brand performance using Latana's brand tracking data

Sustainability Perception Index 2020

The Sustainability Perception Index is the world’s largest study on sustainable insights and brands. Discover the winning brands and insights into what consumers want from companies today.

Customer Stories

Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps

Customer Stories

Featured Customer Story

Track Brand Awareness

Headspace replicated successful brand campaigns to accelerate growth

More Customer Stories

Get some real-life inspiration from people like you.

N26

How N26 reached a new niche audience and grew their market share

reBuy

How reBuy defined their market position and gained fresh insights to fuel their rebrand

Blinkist

Blinkist improved the performance of their TV campaigns and brand awareness

AirHelp

AirHelp created better brand campaigns that will further accelerate its growth

Holvi

Holvi successfully measured brand performance and accelerated growth