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case study
How PVH uses Latana for high-frequency brand tracking and cross-channel marketing insights
PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries with iconic brands including Calvin Klein and TOMMY HILFIGER.
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Trusted by leading brands
“We are building Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and making PVH one of the highest performing brand groups in our sector. Monitoring brand health at global scale with the highest quality and in a futureproof way is essential to our vision. Latana’s innovative methods significantly improve both trust, depth and efficiency of our brand tracking program. They have shown great commitment to invest in a partnership centered around brand tracking expertise, modularity, agility and innovation.”
PVH Associate
In this case study, you'll discover how:
Benchmarks competitors
Gains visibility into competitive sales performance and conversion rates, offering sharper strategic clarity across the funnel and competitive context.
Gets weekly insights
Measures brand performance weekly, providing near real-time insights into the impact of high-profile campaigns and events.
Streamlines data analysis
Benefits from a flexible reporting system that reduced internal resource demands, helping to streamline data analysis and stakeholder reporting.
