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case study

How Latana helped Podimo unlock deeper audience insights with custom segmentation capabilities

Podimo is a global podcast and audiobook platform offering curated audio content to millions of listeners.

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“Podimo has been using Latana for the past 3 years, which has allowed us to get valuable insights and keep track of how Podimo as a brand has matured and grown locally and globally, as we have also expanded our business to new markets and business areas. We highly value the support of the Latana team, and look forward to continuing our collaboration.”
Pernille Bovién
Global Brand Strategy Director at Podimo

In this case study, you'll discover how:

Podimo’s success shows the importance of tailoring campaigns to distinct audience needs when entering new markets or launching new products
Latana enabled Podimo to allocate resources effectively, leading to cost savings and higher ROI
Latana’s benchmarking brand performance against competitors helped refine Podimo’s market strategy for stronger positioning

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