High-frequency ad awareness measurement for accurate campaign insights

Get accurate insights every week so you can measure visibility shifts, align campaigns, and strengthen ad impact in real time.

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Get ad awareness insights that drive real impact

Whether you’re running continuous brand campaigns or ramping up spending during seasonal peaks, understanding how many people have seen your ads and how this visibility changes over time is crucial. Latana’s high-frequency ad awareness tracking allows you to measure the effectiveness of your campaigns with precision. Whether you’ve launched a short-term sponsorship, activated a regional push, or tested a new creative concept, our tracking solution ensures you can assess performance each week.

Why brands trust Latana for ad awareness tracking

Fresh insights every week

Get precise, weekly data to measure how campaigns shape brand visibility over time.

No more guesswork

10x larger sample sizes ensure accurate, representative insights across demographics and markets.

Outperform competitors

Benchmark ad awareness vs. key competitors and refine your media strategy based on real-time data.

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How ad awareness tracking with Latana works

STEP 1

Set up your tracking

Choose your target markets and demographics. Whether it’s a global reach or a city-level focus, our flexible approach ensures that your insights are relevant.

STEP 2

Monitor shifts every week

Track how campaigns impact awareness weekly and see how short-term activations, seasonal campaigns, and sponsorships can impact your visibility.

STEP 3

Refine based on data-driven insights

Use weekly updates to fine-tune media strategies, test creatives, and drive higher ROI.

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What makes Latana different?

Access to everyday people

Gain access to the 99.9% of consumers who don’t participate in research panels for authentic insight.

Bigger sample sizes

Up to 100,000 interviews per brand and year in each country.

Precise results

<2% margins of error even for niche segments and brands to generate data you can trust.

Fraud-free

Non-incentivised sampling with no fraud, bots or professional survey respondents.

Better value

3x ROI when compared to similar solutions.

See what our clients are saying about Latana

“We are building Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and making PVH one of the highest performing brand groups in our sector. Monitoring brand health at global scale with the highest quality and in a futureproof way is essential to our vision. Latana’s innovative methods significantly improve both trust, depth and efficiency of our brand tracking program. They have shown great commitment to invest in a partnership centered around brand tracking expertise, modularity, agility and innovation.”

PVH Associate

“Latana has enabled us to scale our brand tracking capabilities with automated, reliable data collection and a cost-effective methodology. Its flexible, modular approach has allowed us to align our budget with our business priorities, ensuring our investment is focused on delivering the most relevant and valuable data.”

Hasan Parvez

Head of Research at Bloom & Wild

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Start tracking your brand

High-frequency ad awareness measurement for accurate campaign insights

Get ad awareness insights that drive real impact

Why brands trust Latana for ad awareness tracking

How ad awareness tracking with Latana works

What makes Latana different?

Discover how Latana's ad-awareness tracking can enhance your brand measurement strategy

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