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Brand perception data
Better data
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Ease of use
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Global reach
Delivered monthly with geographic and segmentation flexibility we cover hundreds of brands per industry.
Best price
Our secret sauce: automation, algorithmic bidding, bayesian modeling, and a syndicated setup
“
With Latana, I can finally really know the ROI of our brand advertising.”
Abby Armstrong
VP Finance, Blinkist
“
We gained insight into where we stand against competitors…”
Billy Brown
Head of Brand, N26
“
With this data, I’m making our brand marketing more effective and efficient…”
Corey Chase
VP of Marketing, The North Face
Brand measurement
Why measure brand performance?
Which metrics should I be tracking
How does Latana generate brand insights?
Why Latana
Better data
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Ease of use
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
How to use data insights to build your brand strategy
Know which segments are looking to buy
How to better understand your audience
Understand their key purchase drivers
How to see how your brand is seen
Understand their key purchase drivers
How to track your competitors
See what works and what doesn't
How to monitor your performance
See what works and what doesn't
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Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Choose the plan that suits you

We’ve invested heavily in technology and automation to be able to offer you the highest value at the lowest possible cost.

Essential

Great for emerging brands, looking for initial market and competitor insights, and benchmarks to set strategic goals

Starting from
€990*
per market, per month
Get a free demo
The Essential plan includes:

Monthly updates on market size, awareness levels, competitor overview

Analysis of key purchase drivers among target audience

Segmentation by age, gender and standard target audience

Unlimited dashboard users

Advanced

Great for fast-growing brands to understand competitive positioning and messaging effectiveness

Starting from
€1,590*
per market, per month
Get a free demo
Everything in Essential plus:

Monthly updates on how well your brand is understood

Brand perception for your brand and 5 key competitors updated each month

Deep audience segmentation

Designated customer success manager

Pro

Great for category leaders that need a detailed funnel analysis along with brand association tracking
‍
Starting from
€2,790*
per market, per month
Get a free demo
Everything in Advanced plus:

Monthly analysis of how your brand is perceived against key purchase driver criteria and the competition

Ranking of brand consideration

Ranking of brand preference

Funnel analysis from awareness to understanding, consideration and preference

Compare plans

Setup
50k+ interviews p.a.
Unlimited seats
Dashboard access
Monthly updates
Up to 20 brands
Analytics
Segmentation
Benchmarks
Market insights
Purchase drivers
Market size
KPIs
Awareness
Understanding
Perception
Associations
Consideration
Preference
Support
Self-service resources
Customer Success
Professional Services
Essential
Advanced
Pro

Frequently asked questions

Can I have different plans in different markets?
Yes you can track multiple markets using different plans types so you’re getting the right reporting for your business.
What is the price if we want to pay in USD?
You can choose to pay in dollars if that's preferred. Let our team know when you book a demo so we can provide the latest rate based on the market.
When will I be invoiced?
You'll be invoiced at the start of your contract.
What are the contract lengths?
Contracts start at 12 months but can be multi-year when needed.
*What is the per market price?
The per market price can depend on the complexity of the market and therefore the complexity of delivering the data. The prices listed are the starting price, contact our team to get a quote.

Get in touch

Learn how you can use Latana to improve your brand marketing and grow faster.

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We’re here to help brands make
better marketing decisions by
delivering world-class, scalable
insights.

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