Brand health tracking sounds simple, but it’s notoriously difficult to get right. It can be expensive to achieve granular, frequent, and reliable results. Yet, understanding your brand’s health is essential for refining strategy and maintaining growth. Accurate tracking provides valuable insight into how your brand is perceived and whether it’s gaining traction ahead of others. Latana’s precise, data-driven insights at each step of the brand funnel give you a clearer view of where your brand connects with customers and where to optimise for future growth.