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case study

How Unilever used Latana to track the growth of a key competitor to Dove in rural Colombia

Dove is a leading personal care brand under Unilever, positioned in the market as a premium yet accessible option focused on skincare and hygiene.

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Trusted by leading brands

In this case study, you'll discover how:

How Unilever improved rural reach at low cost

How Latana delivered reliable insights for Unilever’s complex audience combinations

How Unilever could react to a drop in brand consideration

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Discover how Latana's advanced data collection and data processing techniques can elevate your brand strategy.

We’re here to help brands make better marketing decisions by delivering world-class, scalable insights.