Learn how ad-based sampling helps reach small markets, boost sample diversity, and improve brand tracking data quality at lower costs.
Discover the latest technological advancements transforming brand tracking, from fraud-resistant surveys to scalable machine learning pipelines, and how Latana is leading the change.
Learn how by removing the incentive and focusing on a highly engaging survey design, brands can avoid survey fraud.
Struggling with survey fraud, sampling issues, or unreliable brand tracking data? Latana’s Director of Research, Steph Clapham, tackles the biggest challenges in brand insights.
Brand tracking often struggles with inflexible surveys, where even minor changes can disrupt data and hinder accurate trend reporting. Learn why it happens and how to solve it.
We tested the impact of changing list composition by asking respondents in the UK about their awareness of household cleaning brands when paired with other larger or smaller brands. Here’s what we found.
Learn why ensuring sample composition stability over time is a complex but crucial part of ensuring that brand trends are due to real movements and not just noise in the dataset.
Discover how inconsistent sampling breaks brand tracking, leading to data quality issues, and explore how ad-based sampling ensures consistent, scalable, and cost-effective brand perception measurement across global markets.
Imran Choudhary, our Chief Commercial Officer, is tackling brands' most pressing questions about industry trends and what needs to be done to improve brand tracking to keep up.
Many brands struggle with unclear or inconsistent brand perception data. Benedikt Koch explains why this happens and how Latana’s approach helps teams get reliable insights they can trust.
Senior Data Scientist Brian Callander reveals how Latana uses machine learning to fix brand tracking issues from low-quality responses to high error margins.
Latana’s research reveals the benefits of improving your survey design. Learn about the impact of including brand logos in survey questions.
Tesla is facing backlash, with protests, a 71% drop in net income, and Elon Musk stepping down from DOGE. Our latest survey of people in the US and Germany reveals how consumer perception of Tesla is shifting.
Discover how Latana measured unaided awareness in non-incentivised environments across diverse markets and categories. Learn key insights on response rates, top-of-mind brands, and how category composition affects results.
Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.
Discover how to reduce brand tracking costs without sacrificing data quality. Learn cost-effective strategies for better brand insights.
Understand acquiescence bias in brand research, its impact on data quality, and how to mitigate false positive responses in surveys.
Most brand tracking surveys rely on a tiny, biased group of “professional respondents.” Learn how ad-based sampling reaches real, everyday consumers to deliver more accurate and representative brand insights.
Discover how Latana’s brand tracking tool simplifies converting brand performance metrics into real-world population numbers, saving time and delivering deeper insights for smarter decision-making.
Request a demo today.
.png){kind=tracking}
.png)
.png)
.png){kind=tracking}
.png){kind=tracking}
