Learn how ad-based sampling helps reach small markets, boost sample diversity, and improve brand tracking data quality at lower costs.
We tested the impact of changing list composition by asking respondents in the UK about their awareness of household cleaning brands when paired with other larger or smaller brands. Here’s what we found.
Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.
Struggling with survey fraud, sampling issues, or unreliable brand tracking data? Latana’s Director of Research, Steph Clapham, tackles the biggest challenges in brand insights.
Discover how to reduce brand tracking costs without sacrificing data quality. Learn cost-effective strategies for better brand insights.
Understand acquiescence bias in brand research, its impact on data quality, and how to mitigate false positive responses in surveys.
Many brands struggle with unclear or inconsistent brand perception data. Benedikt Koch explains why this happens and how Latana’s approach helps teams get reliable insights they can trust.
Learn how by removing the incentive and focusing on a highly engaging survey design, brands can avoid survey fraud.
Most brand tracking surveys rely on a tiny, biased group of “professional respondents.” Learn how ad-based sampling reaches real, everyday consumers to deliver more accurate and representative brand insights.
Imran Choudhary, our Chief Commercial Officer, is tackling brands' most pressing questions about industry trends and what needs to be done to improve brand tracking to keep up.
Latana’s research reveals the benefits of improving your survey design. Learn about the impact of including brand logos in survey questions.
Discover how Latana’s brand tracking tool simplifies converting brand performance metrics into real-world population numbers, saving time and delivering deeper insights for smarter decision-making.
Discover how Latana's advanced data collection and data processing techniques can elevate your brand strategy.
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