Learn how acquiescence bias skews brand survey data and methods to address it, like fake brand questions and "not sure" options. Discover strategies to deliver accurate brand awareness and behavior insights across markets.
Tracking how people perceive a brand can be expensive, typically due to data collection. Reducing data collection costs is therefore the key to making brand tracking more affordable.
Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.
Gain reliable brand insights in hard-to-reach markets like Norway, Kenya, and Peru with in-ad surveys reaching billions daily. Fast, cost-effective, and accurate, our method revolutionizes brand tracking in small markets.
Discover how Latana's advanced data collection and data processing techniques can elevate your brand strategy.
