Tracking competitors goes beyond knowing their position; it’s about identifying opportunities to outperform them. This is particularly important with fast-growing challenger brands, where basic awareness tracking falls short. To truly grasp market shifts, you need reliable insights into lower-funnel KPIs and brand image perceptions, even for emerging brands. Seasonal events, like the Christmas shopping period, can magnify performance gaps, making it essential to track your standing during these key moments. Latana’s competitor benchmarking offers precise tracking across markets, helping you spot trends early, adjust your strategy, and stay ahead.