Brand tracking is broken – here's how to fix it

Presented by Nico Jaspers, CEO at Latana, on June 18th at IIEX Europe 2025.

In this presentation, Latana CEO Nico Jaspers explains why traditional brand tracking methods fall short and how an innovative approach can transform data quality.

Discover the next generation of brand tracking and learn how non-incentivised sampling, dynamic survey logic, AI-based analytics and Bayesian statistics cut costs by 60% and improve reliability 10x.

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Trusted by leading brands

For too long, brand tracking has been slow, expensive, and unreliable. At Latana, we’ve built a smarter way, one that gives you accurate insights, faster and at scale.

Nico Jaspers

CEO and Co-Founder at Latana

In this presentation, you'll learn:

Why incentivised surveys produce poor-quality data and how removing financial incentives leads to more authentic, representative responses.

How interactive ad placements unlock access to real people where they already are.

How Bayesian statistics deliver reliable insights, even for niche segments, and how this advanced modelling reduces cost and complexity.

See what our clients are saying about Latana

“We are building Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and making PVH one of the highest performing brand groups in our sector. Monitoring brand health at global scale with the highest quality and in a futureproof way is essential to our vision. Latana’s innovative methods significantly improve both trust, depth and efficiency of our brand tracking program. They have shown great commitment to invest in a partnership centered around brand tracking expertise, modularity, agility and innovation.”

PVH Associate

“Latana has enabled us to scale our brand tracking capabilities with automated, reliable data collection and a cost-effective methodology. Its flexible, modular approach has allowed us to align our budget with our business priorities, ensuring our investment is focused on delivering the most relevant and valuable data.”

Hasan Parvez

Head of Research at Bloom & Wild

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Brand tracking is broken – here's how to fix it

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In this presentation, you'll learn:

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