Measure Brand Activities.
Improve Brand Marketing.

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Our brand tracking platform provides access to precise data, niche audiences and competitor analysis.
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Track Brand Performance - Then Make It Better

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Get accurate and reliable insights to measure brand performance across your target audiences.

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Understand how your campaigns impact your brand performance over time


Use these insights to tailor your marketing for your audiences and improve brand performance

Accurate, Accessible, Reliable

Latana is the future of brand tracking. And the Latana platform is the future of data delivery.

Never, ever get overwhelmed by data again. Our intuitive and easy to use platform allows you to:
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Track changes over time

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Immediately see brand performance

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Segment and create audiences,
and see where you perform best

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Compare yourself against competitors

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Export raw data

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Advanced Data Science for the Best Brand Tracking Results

Latana brand analytics MRP

Latana provides deep insights like no other brand tracker can. We use MRP to:
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Provide access to 1000s of audiences, even the most niche, rather than the standard national level

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Obtain significant data where others
have a margin of error of 20% or more

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Control the sample composition through over 10 demographic characteristics, instead of only age & gender

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Use at least double the sample size as
the others at 1,000+ respondents per wave

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Our algorithm learns from every wave
and your insights get even better over time.

Learn More About MRP

What Our Clients Say

“Latana is a game changer for us and has provided us with invaluable insights about the market space, our customers and how they perceive us. The value for money is unheard of in this space.”

Head of Marketing
Consumer Goods, Berlin

“We operate in numerous extremely competitive and fast-paced markets. Tracking our brand and how we fare against disruptors and incumbents is vital to our local strategy. Now Latana is delivering that insight at a price that we can afford for the very first time.”

Head of Performance Marketing
Online marketplace for housing, Berlin

“We were looking for an alternative for the big research institutes. Latana is providing consumer insights fast and straight-forward for a reasonable price. Worth to test it also for small brands.”

Sigrid Bachert
General Manager
Thomas Henry
F&B Industry, United Kingdom

“Using Latana means that we can be confident we are moving in the direction that we want, while also identifying any gaps in our strategy. We’ve never had a solution before that provides such an in-depth makeup of our audience and we love it!”

Bobby Richardson
Offline Marketing Lead

Case Study: Blinkist

Using advanced data science to prove awareness in target audience, Blinkist now have data-based proof that they are hitting the right target audience with their campaigns.

+ Read more

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