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Get clarity on your brand performance

Make effective marketing decisions with insights on how your brand is performing in your target market. Increase marketing ROI, identify opportunities in new markets and stand out from your competitors.

Learn more

Base your brand strategy
on data, not gut feeling

Latana gives you reliable and up-to-date insights on your target market so you can determine your growth potential, understand why people would buy your brand, and set meaningful goals.

Image showing charts from the Latana dashboard

How big is our obtainable market?

Get detailed estimates of your market size and dive deep into key buyer segments.

What’s our growth potential?

Set meaningful goals for your most important brand metrics.

How do we make our brand resonate?

Understand whether people are sensitive to changes in price, quality and other key purchase drivers.

Track people's perception to stay ahead of competitors

Understand how your target audience perceives your brand to improve your positioning and win against the competition.

1

Understand how people see your brand

Latana gives you an overview of how you and your competitors perform against the most important purchase drivers.

2

Break-down your brand perception by segment.

Latana gives you a detailed view of how your segments perceive your brand and your competitors.

3

Track your brand perception against competitors over time

Latana measures how strongly people feel about your brand and whether they have a positive or negative perception

Measure the impact of your brand marketing

Get monthly updates on your brand's performance across key metrics to understand the impact of your marketing strategy.

Does our marketing strategy work?

Get monthly updates on how your target audience perceives your brand.

How many people know our brand?

Understand trends by tracking KPI movements with unprecedented precision.

Are we turning awareness into consideration?

Get monthly updates on how your target audience perceives your brand

The power of data

The quality of your insights starts with our data coverage. We take multiple steps to ensure our data quality and reliability from our sample reach to survey design.

3 billion

participants globally

Through our extensive network, we have access to a wide range of participants including niche audiences.

50 billion

ads per day

With global ad networks, we capture people across a range of apps and websites to ensure representative samples.

113

industries

From crypto and neobanks to pet food and dog toys, we cover over 100 industries and add more regularly.

190+

countries & territories

With access to nearly 200 markets, we can find your audience and gather insights, wherever they are.