Brand Tracking

For fast-growing consumer brands who want to make better marketing decisions. 


Some of the world's fastest growing companies already trust and use Latana's brand tracker.

Campaign impact

Measure Your
Campaign Impact

Reliably measure how your campaigns impact brand awareness over time.


"Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness"

Bobby Richardson, Offline Marketing Lead, Blinkist

Bobby Richardson on measuring campaign impact
Grasp Your Brand Perception

Brand perception

Grasp Your
Brand Perception

See how target audiences perceive your brand and how they convert through the brand funnel.


"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace

Ruth Chadwick on Grasping Brand Perception

Competitor TRACKING

Track Your Competition

Understand how you fare against key competitors for your target audiences.

Read Case study →

"Latana Brand Analytics allows us to see how we fare for our target audience and against our regional competitors"

Felix Ecke, Marketing Manager German, AirHelp

Felix Ecke on tracking brand competition


"Helps Reach Niche Audiences and Compare the Competition"

“I can see people from our marketing team logging into the Latana Brand Analytics dashboard and checking if the results are already in. Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps them improve our strategy".

Brand Tracking Guide

Ultimate Guide to Brand Tracking

Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

✓  Guide ✓ Free ✓ Important Insights

 Talk to us

Start Making Better Marketing Decisions

Learn how you can use Latana Brand Analytics to improve your brand marketing and grow faster.


Copyright © 2019 Dalia Research GmbH / All rights reserved

Legal Information