Measure Brand Activities.
Improve Brand Marketing.

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

‍

Book an Intro Download FREE eBook!

Latana empowers brands with the most reliable, accurate insights they need to succeed.

Our brand tracking software provides access to precise data, niche audiences and competitor analysis.

Track Brand Performance - Then Make It Better

See

Get accurate and reliable insights to measure brand performance across your target audiences.

Connect

Understand how your campaigns impact your brand performance over time

Act

Use these insights to tailor your marketing for your audiences and improve brand performance

Accurate, Accessible, Reliable

Latana is the future of brand tracking. And the Latana platform is the future of data delivery.
‍
Never, ever get overwhelmed by data again. Our intuitive and easy to use platform allows you to:

Track changes in brand awareness, consideration, and associations over time

Immediately see brand performance

Segment and create audiences,
and see where you perform best

Compare yourself against competitors

Export raw data

Learn More About the Latana Platform

Advanced Data Science for the Best Brand Tracking Results

Latana provides deep insights like no other brand tracker can. We use MRP to:

Provide access to 1000s of audiences, even the most niche, rather than the standard national level

Obtain significant data where others
have a margin of error of 20% or more

Control the sample composition through over 10 demographic characteristics, instead of only age & gender

Use at least double the sample size as
the others at 1,000+ respondents per wave

Our algorithm learns from every wave
and your insights get even better over time.

Learn More About MRP

What Our Clients Say

“We love working with the Latana team. They have produced brand tracking software that is really helpful in analyzing data. It has allowed us to prove the value of brand advertising and given us an understanding of the maturity of our product/brand across different markets”.

Ruth Chadwick
Brand Strategist
Headspace
Mindfulness App, United States

“We operate in numerous extremely competitive and fast-paced markets. Tracking our brand and how we fare against disruptors and incumbents is vital to our local strategy. Now Latana is delivering that insight at a price that we can afford for the very first time.”

Charlotte
Head of Performance Marketing
LAMUDI
Online marketplace for housing, Berlin

“We were looking for an alternative for the big research institutes. Latana is providing consumer insights fast and straight-forward for a reasonable price. Worth to test it also for small brands.”

Sigrid Bachert
General Manager
Thomas Henry
F&B Industry, United Kingdom

“Using Latana's brand tracking software means that we can be confident we are moving in the direction that we want, while also identifying any gaps in our strategy. We’ve never had a solution before that provides such an in-depth makeup of our audience and we love it!”

Bobby Richardson
Offline Marketing Lead
Blinkist
Germany

Start Your Own Success Story

Case Study: Headspace

Headspace used MRP-based brand tracking to track a brand campaign in Germany and prove its positive effect on aided brand awareness metrics.

+ Read more

Measure Brand Activities. Improve Brand Marketing.