Measure Brand Activities.
Improve Brand Marketing.

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Latana empowers brands with the most reliable, accurate insights they need to succeed.

Our brand analytics provides access to precise data, niche audiences and competitor analysis.
Latana user logos

Track Brand Performance - Then Make It Better


Get accurate and reliable insights to measure brand performance across your target audiences.


Understand how your campaigns impact your brand performance over time.


Use these insights to tailor your marketing for your audiences and improve brand performance.

Accurate, Accessible, Reliable

Brand analytics is the future of brand tracking. And the Latana brand analytics platform is the future of data delivery.

Never, ever get overwhelmed by data again. Our Intitive and easy to use platform allows you to:
Latana tick icon

Track changes over time

Latana tick icon

Immediately see brand performance

Latana tick icon

Segment and create audiences,
and see where you perform best

Latana tick icon

Compare yourself against competitors

Latana tick icon

Export raw data

Learn More About the Latana Platform

Advanced Data Science for the Best Brand Tracking Results

Audience selecter cartoon head images

Latana provides deep insights like no other. We use MRP to:
Latana tick icon

Provide access to 1000s of audiences, even the most niche, rather than the standard national level

Latana tick icon

Obtain significant data where others
have a margin of error of 20% or more

Latana tick icon

Control the sample composition through over 10 demographic characteristics, instead of only age & gender

Latana tick icon

Use at least double the sample size as
the others at 1,000+ respondents per wave

Latana tick icon

Our algorithm learns from every wave
and your insights get even better over time.

Learn More About MRP

What our clients say

“Latana is a game changer for us and has provided us with invaluable insights about the market space, our customers and how they perceive us. The value for money is unheard of in this space.”

Head of Marketing
Consumer Goods, Berlin

“We operate in numerous extremely competitive and fast-paced markets. Tracking our brand and how we fare against disruptors and incumbents is vital to our local strategy. Now Latana is delivering that insight at a price that we can afford for the very first time.”

Head of Performance Marketing
Online marketplace for housing, Berlin

“We were looking for an alternative for the big research institutes. Latana is providing consumer insights fast and straight-forward for a reasonable price. Worth to test it also for small brands.”

Sigrid Bachert
General Manager
Thomas Henry
F&B Industry, United Kingdom

Our Recent Articles