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case study

How TextNow uses Latana to uncover reliable audience insights on their brand performance

TextNow is the only mobile provider to offer unlimited calling and texting and free essential data on the nation's largest 5G network.

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In this case study, you'll discover how:

TextNow can now segment, analyze and uncover combinations of audience behaviour
TextNow can access more regular monthly insights on their brand and audience
Latana’s Bayesian statistical approach provides TextNow with unmatched data reliability

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