Track how consumers move from awareness to action with reliable monthly data.
Understanding how many consumers move from awareness to purchase intent and ultimately to consumption is crucial, but unreliable data can turn this process into a guessing game. It becomes even harder to assess how your conversion rates perform within your target audience or how you stack up against competitors in converting awareness to consideration. Latana provides precise funnel tracking, capturing shifts at each stage to deliver unparalleled accuracy and insight across your key target audiences.
