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Brand perception data
Better data
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Ease of use
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Global reach
Delivered monthly with geographic and segmentation flexibility we cover hundreds of brands per industry.
Best price
Our secret sauce: automation, algorithmic bidding, bayesian modeling, and a syndicated setup
“
With Latana, I can finally really know the ROI of our brand advertising.”
Abby Armstrong
VP Finance, Blinkist
“
We gained insight into where we stand against competitors…”
Billy Brown
Head of Brand, N26
“
With this data, I’m making our brand marketing more effective and efficient…”
Corey Chase
VP of Marketing, The North Face
Brand measurement
Why measure brand performance?
Which metrics should I be tracking
How does Latana generate brand insights?
Why Latana
Better data
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Ease of use
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
How to use data insights to build your brand strategy
Know which segments are looking to buy
How to better understand your audience
Understand their key purchase drivers
How to see how your brand is seen
Understand their key purchase drivers
How to track your competitors
See what works and what doesn't
How to monitor your performance
See what works and what doesn't
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Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Easy to use

Focus on the things that matter. Let us do the rest.

Interpreting brand performance data can be time consuming and frustrating. Latana has been designed so that anyone can analyse your results and understand how your brand is performing.

Unparalleled insights

Use a tried and tested approach

We’re generating brand perception data on tens of thousands of brands of any size and across every imaginable industry and market. This has given us unparalleled insights on which setup generates valuable insights, and which one doesn’t. Take the guesswork out of brand measurement and use a world-class solution that drives value for your brand.

Intuitive dashboard

Analyze your data through an intuitive dashboard

Access your brand data in an intuitive dashboard where you can segment and report on what’s relevant for your goals.

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Data updated monthly so you know it's up to date

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Export data to analyze and report to your team

Illustrate the value of brand

Easily share results with stakeholders

Share insights with your stakeholders as you report on brand performance and make decisions on marketing activity. Add charts to your presentations and reports or export for deeper analysis.

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Make data-backed decisions on your brand strategy

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Visualize your brand KPI performance

World class support

Get a designated customer success manager

Our customer success team is here to support you with Latana. From preparing a survey specific to your industry to the delivery of your data, you've got the backing of our researcher, data scientists and project managers.

Get in touch

Learn how you can use Latana to improve your brand marketing and grow faster.

Book a demo
We’re here to help brands make
better marketing decisions by
delivering world-class, scalable
insights.

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