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Brand perception data
Better data
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Ease of use
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Global reach
Delivered monthly with geographic and segmentation flexibility we cover hundreds of brands per industry.
Best price
Our secret sauce: automation, algorithmic bidding, bayesian modeling, and a syndicated setup
“
With Latana, I can finally really know the ROI of our brand advertising.”
Abby Armstrong
VP Finance, Blinkist
“
We gained insight into where we stand against competitors…”
Billy Brown
Head of Brand, N26
“
With this data, I’m making our brand marketing more effective and efficient…”
Corey Chase
VP of Marketing, The North Face
Brand measurement
Why measure brand performance?
Which metrics should I be tracking
How does Latana generate brand insights?
Why Latana
Better data
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
Ease of use
Machine learning and ad-based,
non-incentivized sampling dramatically improve data quality.
How to use data insights to build your brand strategy
Know which segments are looking to buy
How to better understand your audience
Understand their key purchase drivers
How to see how your brand is seen
Understand their key purchase drivers
How to track your competitors
See what works and what doesn't
How to monitor your performance
See what works and what doesn't
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Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Better data

Generating industry-leading data quality

The success of your brand is based on your target audience’s perception of it, which can be difficult to measure accurately. Latana prides itself to be working with cutting-edge technology and research methodologies to deliver the most reliable insights across the industry.

Accurate answers

Get more accurate insights through better survey design

Bad surveys lead to bad data. To ensure the feedback we’re collecting on your brand is honest and free from bias we’ve created short, mobile-optimized surveys that have higher completion rates than traditional surveys.

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Higher engagement and wider reach with mobile optimized surveys

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Standardised UI with fewer distractions

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Optimized questions to reduce bias

Eliminating fraud

Receive honest answers without incentives 

Paying people money to answer surveys undermines data quality by encouraging speeding, rewarding random clicking, and attracting fraud. We don’t reward our participants, resulting in honest answers from real people.

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Getting honest answers by removing incentives for speeding

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Taking the fraud out of survey research

Representative results

Access billions of consumers through ad-based sampling

We’ve built the world’s most powerful non-incentivized programmatic bidding platform to access billions of consumers around the world through the global ad ecosystem. This gives us unprecedented reach and representation.

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Access to 50 billion ad impressions per day and 3 billion consumers

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Coverage of 190+ countries and 2,000 cities, regions, and designated market areas

Sample stability

Use machine learning to hold sample composition stable

When tracking brand metrics, it’s critical to ensure that movements over time are reflective of real-world changes in people’s perception of the brand, and not the result of changes in sample composition.

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Machine-learning algorithm to detect and hold stable key demographic and psychographic segments

Low margins of error

Increase accuracy through Bayesian statistics

Drilling down on niche audiences can be unreliable with classic research. We use millions of data points per brand to generate probabilistic estimates with highly reliable results even for small segments.

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Margins of error below 1%

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Reliable segmentation on niche audiences

Unparalleled precision

Accurately track changes over time

Small percentage changes can imply large shifts in absolute population numbers. We use extensive demographic and other profile data to convert brand performance data into absolute population numbers.

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Conversion into absolute population numbers

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Trend-line model to track small changes

Get in touch

Learn how you can use Latana to improve your brand marketing and grow faster.

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