From tracking your brand awareness, seeing how you can win against your competition to identifying new markets to go into, Latana can help your brand grow.
Determine your strategy for entering a new market as you track what percentage of a market has appetite for a product like yours. See what the strength of awareness and perception is for your competitors so you can prioritise markets where you'll be able to make the most impact.
Create segmented audiences and see how they differ in their understanding and preference of your brand, as well as their purchasing priorities, so you can adapt your marketing strategy for better targeting.
Track sentiment towards your brand across markets and segments to see which segment is your ideal customer to develop value and loyalty. Use these insights to stand out in your brand positioning and messaging.
Monitor the top brands in your industry and see how you rank in KPIs across awareness, perception and understanding. See how your brand awareness is growing in volume compared to the market so you can create benchmarks on your performance.
See the impact of your brand campaigns and whether they’re resonating as you track the growth of your awareness month on month. Break down your performance by market and segment based on your targeting so see where you're making the most impact.
Learn how you can use Latana to improve your brand marketing and grow faster.Book a demo