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WEBINAR

How to Overcome the Five Biggest Challenges in Brand Tracking

A practical live session for brand and insights teams on the most common challenges that impact the reliability and effectiveness of your brand tracker — and how to overcome them.

Thursday, 17 September 2026
2:00 PM CET | 30 minutes + Q&A
Live online

Save your spot

Register now to join the live session.
What we’ll cover
We’ll break down five of the most common challenges that hold brand trackers back, and share practical approaches to overcome them.
Reach the right audiences
Access niche and hard-to-reach segments at scale so your tracker represents the people who matter.
Maintain stable samples
Keep sample composition consistent wave over wave to improve comparability and confidence.
Ensure high-quality, fraud-free data
Identify and remove low-quality and fraudulent responses before they impact your results.
Understand real change vs. noise
Use the right methods to distinguish meaningful movement from normal statistical variation.
Turn data into action
Translate tracking results into clear, actionable insights your team and stakeholders can act on.

What you’ll take away

By the end of the session, you’ll leave with:
A practical framework
A simple way to evaluate the health of your brand tracker across the five key areas.
Actionable fixes
Proven approaches to strengthen your methodology, from sample quality to insight activation.
Greater confidence
More reliable data and clearer insights to support better decisions and stronger business impact.

Who should attend

This session is designed for brand, marketing and insights professionals who:
•  Manage or contribute to brand tracking programmes
•  Rely on brand data to inform strategy and decisions
•  Want to improve the quality, consistency and impact of their tracking
Join us live

How to Overcome the Five
Biggest Challenges in Brand Tracking

Thursday, 17 September 2026
2:00 PM CET | 30 minutes + Q&A
Register