How it works
Data collection
Real-time, ad-based sampling delivers unprecedented reach and precision.
Data processing
Machine learning for quality assurance and the highest possible data quality.
Generating insights
Intuitive dashboard providing easy and flexible access to your data.
Solutions
Ad awareness tracking
High-frequency ad awareness measurement for accurate campaign insights.
Brand health tracking
Brand health tracking powered by monthly, data-driven insights.
Competitor benchmarking
Competitor benchmarking that delivers clear, data-backed insights.
Purchase funnel tracking
Quantify your customer journey with precise funnel insights.
Brand strategy and planning
Data-informed brand strategy to support sustained growth.
Why Latana
Latana for insights professionals
Insights with unprecedented precision and accuracy, based on answers from everyday consumers.
Latana for marketers
Latana makes reporting on brand perception intuitive, up-to-date and meaningful.
Latana for strategists
Get reliable and meaningful insights to drive your brand strategy.
Latana for agencies
World's most easy-to-use, efficient and versatile brand tracking tool.
Resources
Articles
Everything you need to know about brand tracking and more.
Guide
5 ways to improve data quality in brand tracking.
Case studies
Read what our customers have to say about us.
Presentation
Read how Latana is fixing brand tracking.
Pricing
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Start tracking your brand
Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Impressum
Latana: Impressum
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Impressum
Latana GmbH Lobeckstraße 30/35 Entrance H, 2nd floor 10969, Berlin
Email: hello@latana.com
Managing Director: Nico Jaspers
HR Number and Commercial Register: HRB 153474 Amtsgericht Charlottenburg
VAT ID No.: DE292191686
