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Insights into brand performance using Latana's brand tracking data

Measure Brand Awareness with Advanced Brand Tracking

Reliably measure your marketing campaigns and use the insights to increase brand awareness over time

Advanced Brand Tracking Bringing Reliable Insights

Intuitive Dashboard

An easy-to-use and customizable dashboard where you can explore brand data and build audiences.

Machine-Learning Algorithm

Make decisions based on data improved by an algorithm that uses audience characteristics to ensure quality and accuracy.

Audience Segmentation

Monitor how target audiences are performing, discover new audiences, and segment data with a high degree of confidence.

Everything You Need to Know About Brand Awareness

Download our Ultimate Guide to Brand Awareness to learn how to effectively measure brand awareness

Be The Brand Your Target Audience Sees

Measure Brand Awareness

See How Your Campaigns Increase Brand Awareness

Track specific campaigns overtime to prove campaign impact. Add competitor tracking, to monitor the performance of competing brands.

Measure Brand Awareness

Segment Your Target Audience and Measure Impact on Subgroups

No longer waste money on underperforming marketing campaigns. Discover which audience segmentations are performing best and steer your brand strategy toward developing them.

Measure Brand Awareness

Discover How Brand Awareness Campaigns Affect Entire Markets

Expand your brand strategy by pinpointing new areas for growth. Within the data, it is easy to immediately identify new audiences positively impacted by your campaigns and to what extent.

Customer Stories

Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick, Brand Strategist, Headspace

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the right one

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