Understand the Impact of Sustainability on Your Brand
Determine Where You Stand. Track Shifts in Perception. Steer Change.
Is your brand perceived as part of the problem or part solution? Change perception with targeted initiatives.
Find out what aspects of sustainability are most important for consumers and how this impacts their buying behavior.
Benchmark against other industry players and global sustainability leaders and derive a succinct sustainability strategy.
Hundreds of Key Insights, One Great Dashboard
Understand your brand’s consumer sustainability perception in comparison to your direct competitors
Track the link consumers make between your brand and sustainability and align your strategy
Assess not only how sustainability resonates with consumers as a whole, but also what sustainability issues they care about
Measure consumer intent and determine if they will pay more for your sustainable brand in the foreseeable future
Measure commitment, discover if they are already buying into sustainable options, or assess their willingness to spend more
AI-Powered Technology for Brand Sustainability Perception
Easily Launch Projects
Start with our holistic perspective on sustainability or let us tailor a set up around your specific needs.
We utilize MRP-led advanced algorithms to ensure the highest possible data quality for tracking research
Discover Your Market Position
Reliable insights provided on a city- and country-level worldwide, all with a consistent methodology
At Latana, We Are Focusing on the Following Micro-Verticals
Sustainability Perception Index
Latana For Responsible Brands
Sustainability is one of the most important issues of our time. Brands no longer have the luxury of ignoring sustainable practices. Consumer perception now has the power to shape a company's future. Building a brand that is perceived as sustainable is now a requirement. Do you have what it takes to succeed?
How We Do It
Quality Data From Around the World
Reach over 5 million people in more than 100 countries worldwide
Advanced Data Science
Enjoy precise data and reliable insights even for the most niche target audiences
Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets
Ruth Chadwick, Brand Strategist, Headspace