We help consumer firms solve brand as a science and make better decisions
At Latana, we come to work every day because we want to solve the biggest problem in brand. Everyone is guessing.
Brand is the most important asset for many companies, and yet only vaguely understood. Consumer firms spend more than one trillion dollars a year on marketing and advertising, yet build their campaigns based on gut feelings rather than a data-driven approach. Why? Because brand marketers don’t have their own analytics tool stack. We are here to change that.
Latana’s brand analytics is for brand marketers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can track brand performance across target audiences, campaign impact, and how the competition is performing. We provide our customers with the means to tailor marketing campaigns for their audiences and improve brand performance - leading to faster growth, lower acquisition costs, and improved retention.
Learn how you can use Latana Brand Analytics to improve your brand marketing and grow faster.BOOK AN INTRO →