RESOURCE: video

How to Use TV Advertising on Niche Channels to Increase Brand Awareness

Learn how to use TV campaigns to successfully market to niche audiences.

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What This Video Explores

TV advertising still works, even in a world of vastly changing consumption habits. With 1.6 billion households with a TV set worldwide, brands can use TV as a medium to scale their marketing campaigns, create adverts that will help them stand out, and, most appealing for many brands, can reach billions of people. 

But how does TV advertising work for startup companies with a niche audience? Can they still benefit from running campaigns on the box? And how can brand managers convince their bosses that TV is worth the investment? We spoke with Bobby Richardson, Offline Marketing Lead at Blinkist, to learn more about using TV advertising on niche channels, as well as advice on TV cost for startups.

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