Campaign impact

Measuring
Campaign Impact

Reliably measure how your marketing efforts increase brand awareness over time

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campaign impact

See how campaigns increase brand awareness

Reliably measure changes and prove campaign impact with our machine-learning algorithms.

Brand awareness campaigns affect markets

campaign impact

Segment your target audience and measure impact on subgroups

Large sample sizes maintain the reliability of the data even for niche audiences.

campaign impact

Discover how brand awareness campaigns affect entire markets

Immediately see which parts of the population you reach and to what extent.

campaign impact

Use Latana to help you:

Prove offline marketing impact
Boost the best brand awareness campaigns
Brand tracking software for better marketing decisions

TESTIMONIAL

"Identifies Any Gaps in our Brand Strategy"

"Using Latana's brand tracking software means we can be confident that we are moving in the direction we want, while also identifying any gaps in our brand strategy. It's helped us prove the impact our offline campaigns had on brand awareness"

THE FEATURES

Latana Feature Breakdown:

Global
Heatmap

✔︎ Break down your brand performance by market
✔︎ Zoom-in to explore niche audiences

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Precise Audience
Segmentation

✔︎ Large sample sizes and audience profiling
✔︎ Machine learning-like algorithms

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Tailored to Measure
Campaign Impact

✔︎ Highest quality sample stability
✔︎ Reliable probabilistic change detection

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Brand Tracking Guide

Ultimate Guide to Brand Tracking

Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

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✓  Guide ✓ Free ✓ Important Insights

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Learn how you can use Latana to improve your brand marketing and grow faster.

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