Reliably measure changes and prove campaign impact with our machine-learning algorithms.
Segment your target audience and measure impact on subgroups
Large sample sizes maintain the reliability of the data even for niche audiences.
Discover how brand awareness campaigns affect entire markets
Immediately see which parts of the population you reach and to what extent.
Use Latana to help you:
"Identifies Any Gaps in our Brand Strategy"
"Using Latana's brand tracking software means we can be confident that we are moving in the direction we want, while also identifying any gaps in our brand strategy. It's helped us prove the impact our offline campaigns had on brand awareness"
Bobby Richardson, Offline Marketing Lead, Blinkist
Latana Feature Breakdown:
✔︎ Break down your brand performance by market ✔︎ Zoom-in to explore niche audiences