Latana Audience Variables

Track the audience you want by adding a custom variable to your brand analytics account.

Want to understand how your brand performs for TV watchers?
Parents?  Car owners? Or creative people?

Choose from the audience variables below or add your own to match your brand needs.

Media Consumption

- Facebook Users
- Twitter Users
- Instagram Users
- Snapchat Users
- Linkedin Users
- Whatsapp Users
- Spotify Users
- YouTube Users
- Netflix Users
- Frequent TV watchers
- Frequent phone users
- Frequent PC users
- Frequent radio listeners
- Frequent physical print press consumers

Latana audience comparison

Lifestyle

- Sporty people
- Arty people
- Gamers
- People who are active outdoors
- Drinkers/Party Goers
- Book Readers
- Productive People
- People with a high technological affinity
- People with a low technological affinity
- Frequent travelers
- People who shave
- People who live by themselves
- People who live with their families
- Wine / beer / spirits drinkers
- Car owners
- Car commuters
- Public transport commuters
- Single / Married
- Parents / Mothers / Fathers
- House Owners / Apartment Owners / Renters
- Frequent car drivers
- Donate to charity
- Alcohol drinkers
- Frequently eating out
- Household decision makers

Latana audience comparison

Interests

- Beauty
- Books
- Business
- Cars
- DIY
- Economy/Finance
- Environment
- Fashion
- Film
- Fine Arts/Culture
- Food
- Gadgets
- Gambling
- Gaming
- Gardening
- Health & Fitness
- History
- Music
- News/Current Affairs
- Personal Finance / Healthcare
- Pets
- Photography- Television
- Playing Sport
- Travel
- Volunteering/CharityWork
- Meditation & mindfulness

Latana Audience Measure

Attitudes

- Adventure
- Advertising
- Affluence
- Brand
- Community
- Creativity
- Data Concerns
- Career oriented
- Positive impact
- Explorers
- Experience oriented
- Learners
- Relaxers
- People who want brands to donate
- People who want brands to source eco-friendly

Latana Competitor Comparison

Employment

- Full time employed people
- Part time employed people
- Freelancers
- Students
- Unemployed
- People who work in startups

Latana Competitor Comparison