Guides
Whether you’re looking for new target audiences, learning how to optimize your marketing strategy, or accelerating the best campaigns, we’ll walk you through every step
More Guides
Get more information from our collection of guides.
Articles
Get the latest information and insights into the world of brand
Reports
Access up-to-date research and reports on the hottest areas of brand
Customer Stories
Hear from the companies that use Latana Brand Tracking to grow legendary brands
Whitepapers
Receive more technical, in-depth descriptions of how advanced brand tracking works
Guides
Get access to the assets that will help you beat the competition
Brand Bites Series
Insights into brand performance using Latana's brand tracking data
Measure Brand Awareness
Map brand perception globally and increase your brand’s awareness.
Audience Segmentation
Build your dream target audience segments with our Audience Segment Builder.
Data Reach
Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.
MRP
Bayesian machine learning to provide more reliable results than quota sampling.
Data Confidence
Our algorithm detects which respondents are providing high-quality answers to our surveys.
Enterprise
For companies who want to monitor evolving consumer insights
Product Overview
See how your brand is performing in key audiences, markets, and metrics.
Mid-Size
For companies who want to measure campaign effect on brand health
Sustainability Tracker
Upgrade your brand tracker to unlock even more sustainability insights.
Startups
For companies who want to understand general brand performance
