Precision and Accuracy for Reliable Data
Quality Answers From the Right Audience
We ensure insights are generated from respondents who give truthful, consistent, and meaningful answers to eliminate noise in the results and clouded insights.
Our algorithm detects which respondents are providing high-quality answers to our surveys so we only distribute surveys to respondents that provide useful insights for our clients.
Low Margin of Error
Machine Learning Approved Data
Our algorithm uses audience characteristics to fill multiple variable sets to make our brand tracking more accurate than quota sampling and ensure stability for niche audiences.
"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"
Ruth Chadwick, Brand Strategist, Headspace