Taking Brand Tracking to
a New Level


Improve your brand performance with reliable and accurate data for your brand and your competitors'.

Why Now's The Time To Try Latana

Method
Sample SIze
Audiences
Niche Audiences
Accuracy
Data Delivery
Frequency

Latana

Method

Uses MRP (Multilevel Regression and Post-stratification), an advanced data science method

Sample Size

Minimum 3,000 respondents

Audiences

1000s of audience segmentations

Niche Audiences

Recommended audiences

Accuracy

Reliably picks up changes of above 2-3% in niche audiences

Data Delivery

Intuitive dashboard optimized for audience discovery and collaboration

Frequency

Continuously updated insights to provide value throughout the entire year

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Advanced Data Science method
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Improving results through learning over time
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Reliable audience segmentations
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Detecting changes in KPIs of 2-3%
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Continuous updates

Traditional Brand Tracking

Method

Uses standard quota sampling

Sample Size

Usually 500-1000 respondents

Audiences

Limited to a handful of audience segmentations

Niche Audiences

Pre-configured audiences only

Accuracy

No reliable change detection in niche audiences

Data Delivery

PowerPoint presentation or PDF that doesn't allow for interaction or collaboration

Frequency

Once per quarter/year

Latana Traditional Brand Tracking
Method Uses MRP (Multilevel Regression and Post-stratification), an advanced data science method Uses standard quota sampling
Sample Size Minimum 3,000 respondents Usually 500-1000 respondents
Audiences 1000s of audience segmentations Limited to a handful of audience segmentations
Niche Audiences Recommended audiences Pre-configured audiences only
Accuracy Reliably picks up changes of above 2-3% in niche audiences No reliable change detection in niche audiences
Data Delivery Intuitive dashboard optimized for audience discovery and collaboration PowerPoint presentation or PDF that doesn't allow for interaction or collaboration
Frequency Continuously updated insights to provide value throughout the entire year Once per quarter/year
Technical Check List
Advanced Data Science method
Improving results through learning over time
Reliable audience segmentations
Detecting changes in KPIs of 2-3%
Continuous updates

What Our Clients Say

“Latana is a game changer for us and has provided us with invaluable insights about the market space, our customers and how they perceive us. The value for money is unheard of in this space.”

Markus, Einhorn
Markus
Head of Marketing
Einhorn, Consumer Goods, Berlin

“We were looking for an alternative for the big research institutes. Latana is providing consumer insights fast and straight-forward for a reasonable price. Worth to test it also for small brands.”

Sigrid, Thomas Henry
Sigrid
General Manager
Thomas Henry, F&B Industry, United Kingdom

“We operate in numerous extremely competitive and fast-paced markets. Tracking our brand and how we fare against disruptors and incumbents is vital to our local strategy. Now Latana is delivering that insight at a price that we can afford for the very first time.”

Charlotte, Lamudi
Charlotte
Head of Performance Marketing
LAMUDI, Online marketplace for housing, Berlin

“Using Latana means that we can be confident we are moving in the direction that we want, while also identifying any gaps in our strategy. We’ve never had a solution before that provides such an in-depth makeup of our audience and we love it!”

Bobby, Blinkist
Bobby
Offline Marketing lead
Blinkist, Berlin
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See

Get accurate and reliable insights to measure brand performance across your target audiences.

Connect

Understand how your campaigns impact your brand performance over time.

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Act

Use these insights to tailor your marketing for your audiences and improve brand performance.

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See For Yourself

Prices start at €950 per month.
Contact us today to discuss how Latana can work for you.