A Performance Oriented Way to
Track Your Brand

Method
Sample SIze
Audiences
Niche Audiences
Accuracy
Data Delivery
Frequency

Latana

Method

Uses MRP (Multilevel Regression and Post-stratification), an advanced data science method

Sample Size

Minimum 3,000 respondents

Audiences

1000s of audience segmentations

Niche Audiences

Recommended audiences

Accuracy

Reliably picks up changes of above 2-3% in niche audiences

Data Delivery

Intuitive dashboard optimized for audience discovery and collaboration

Frequency

Continuously updated insights to provide value throughout the entire year

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Advanced Data Science method
Latana tick icon
Improving results through learning over time
Latana tick icon
Reliable audience segmentations
Latana tick icon
Detecting changes in KPIs of 2-3%
Latana tick icon
Continuous updates

Traditional Brand Tracking

Method

Uses standard quota sampling

Sample Size

Usually 500-1000 respondents

Audiences

Limited to a handful of audience segmentations

Niche Audiences

Pre-configured audiences only

Accuracy

No reliable change detection in niche audiences

Data Delivery

PowerPoint presentation or PDF that doesn't allow for interaction or collaboration

Frequency

Once per quarter/year

Latana Traditional Brand Tracking
Method Uses MRP (Multilevel Regression and Post-stratification), an advanced data science method Uses standard quota sampling
Sample Size Minimum 3,000 respondents Usually 500-1000 respondents
Audiences 1000s of audience segmentations Limited to a handful of audience segmentations
Niche Audiences Recommended audiences Pre-configured audiences only
Accuracy Reliably picks up changes of above 2-3% in niche audiences No reliable change detection in niche audiences
Data Delivery Intuitive dashboard optimized for audience discovery and collaboration PowerPoint presentation or PDF that doesn't allow for interaction or collaboration
Frequency Continuously updated insights to provide value throughout the entire year Once per quarter/year
Technical Check List
Advanced Data Science method
Improving results through learning over time
Reliable audience segmentations
Detecting changes in KPIs of 2-3%
Continuous updates



Latana Features

Campaign Impact Icon

Track Campaign Impact

Reliably measure the impact your campaigns have on brand awareness for your target audiences.

brand tracking platform
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Understand Brand Perception

Get a deep understanding of how your target audiences perceive your brand.

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Compare Against Competitors

Understand how key competitors perform within your target audiences.

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What Our Clients Say

“We love working with the Latana team. They have produced a product that is really helpful in analyzing data. It has allowed us to prove the value of brand advertising and given us an understanding of the maturity of our product/brand across different markets”.

Ruth Chadwick
Ruth Chadwick
Brand Strategist
Headspace, Mindfulness app, usa

“Using Latana means that we can be confident we are moving in the direction
that we want, while also identifying any gaps
in our strategy. We've never had a solution before
that provides such an in-depth makeup of our audience
and we love it!”.

Bobby Richardson
bobby richardson
Offline marketing lead
blinkist, berlin
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Brand Tracking Guide

Ultimate Guide to Brand Tracking

Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

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✓  Guide ✓ Free ✓ Important Insights

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