A Performance - Oriented Way to
Measure Brand Awareness
Uses MRP (Multilevel Regression and Post-stratification), an advanced data science method
Minimum 3,000 respondents
1000s of audience segmentations
Reliably picks up changes of above 2-3% in niche audiences
Intuitive dashboard optimized for audience discovery and collaboration
Continuously updated insights to provide value throughout the entire year
Traditional Brand Tracking
Uses standard quota sampling
Usually 500-1000 respondents
Limited to a handful of audience segmentations
Pre-configured audiences only
No reliable change detection in niche audiences
PowerPoint presentation or PDF that doesn't allow for interaction or collaboration
Once per quarter/year
Measure Campaign Impact
Reliably measure the impact your campaigns have on brand awareness for your target audiences.
Understand Brand Perception
Get a deep understanding of how your target audiences perceive your brand.
Compare Against Competitors
Understand how key competitors perform within your target audiences.
What Our Clients Say
“We love working with the Latana team. They have produced a product that is really helpful in analyzing data. It has allowed us to prove the value of brand advertising and given us an understanding of the maturity of our product/brand across different markets”.
Headspace, Mindfulness app, usa
“Using Latana means that we can be confident we are moving in the direction
that we want, while also identifying any gaps
in our strategy. We've never had a solution before
that provides such an in-depth makeup of our audience
and we love it!”.
Offline marketing lead