Holvi is a digital banking service for freelancers and small business owners. With unique money management tools built specifically for micro-scale businesses, Holvi’s platform makes it possible for self-employed individuals to work smarter, not harder.
Latana is a brand tracking platform that revolutionized the world of campaign management. Gone are the days of investing big budgets into branding and being unsure if it is money well spent. By providing trusted insights for even the most targeted of niches, brand managers can make smarter decisions about their marketing efforts.
Holvi needed a tool that could reach highly specific target audiences. They chose Latana Brand Tracking because it uses advanced data science called Multilevel Regression and Poststratification (MRP) that is exceptional in tracking niche audiences.
As the Latana platform works by constantly polling the target audience and the general public, Holvi knew they would be able to work with past and present data to create accurate predictions for the future. It was a benefit for them not having to rely on a large sample size, something not possible with a very niche audience.
Through our research, Blinkist can now confidently move ahead knowing that they are reaching the audience they are aiming for. However, the results have also helped Blinkist identify gaps that they were not previously aware of. They now know that their messaging isn’t resonating as well with certain groups, especially in terms of TV advertising, which is still reaching their target audience to some extent. Based off these results, Blinkist has decided that, going forward, they will continue to use Latana to build a picture of its brand awareness in different audience groups, while also producing some new advertising that resonates with the groups that currently have low brand awareness.