Holvi is a digital banking service for freelancers and small business owners. With unique money management tools built specifically for micro-scale businesses, Holvi’s platform makes it possible for self-employed individuals to work smarter not harder.
Latana is a brand tracking platform that revolutionized the world of campaign management. Gone are the days of investing big budgets into branding and being unsure if it is money well spent. By providing trusted insights for even the most targeted of niches, brand managers can make smarter decisions about their marketing efforts.
Holvi were in the market for brand tracking software that would help them reach their niche target audience. After failing to gain insights about their audience in-house and via other brand tracking tools, Jarno was introduced by a friend to Latana. He was immediately captivated by Latana’s new approach to brand tracking, Multilevel Regression and Poststratification. This advanced data science method and its ability to use past data to predict the future was exactly what Holvi needed to drive real results and reach their target audiences.
In addition, as a performance-oriented company, Holvi is interested in the statistics behind their campaigns. It’s not enough to simply say there’s an increased brand awareness. They wanted to see real results. Latana offered comprehensive tracking to empower the decision-makers at Holvi to make smarter marketing choices. They decided to run a pilot with Latana in Finland and Germany.
Through our research, Blinkist can now confidently move ahead knowing that they are reaching the audience they are aiming for. However, the results have also helped Blinkist identify gaps that they were not previously aware of. They now know that their messaging isn’t resonating as well with certain groups, especially in terms of TV advertising, which is still reaching their target audience to some extent. Based off these results, Blinkist has decided that, going forward, they will continue to use Latana to build a picture of its brand awareness in different audience groups, while also producing some new advertising that resonates with the groups that currently have low brand awareness.