Track Your Niche Audience and Accelerate Growth
Beat the Competition
Analyze what the competition is doing - and do it better
Increase Profit
Target only the audiences that are sure to become loyal customers
Decrease Marketing Costs
Eliminate campaigns that aren't bringing ROI
Advanced Audience Segmentation
Segment Builder
Standard Characteristics
Start with highly targeted and customizable characteristics: age, gender, education level, income, and location.
Segment Builder
Extra Characteristics
Add the consumer characteristics that make up your target audience.
Segment Builder
Dig Deep Into Your Niche Audiences
Our machine-learning technology is set up to provide high-quality insights into your brand's most niche demographics.
Customer Stories
"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"
Ruth Chadwick, Brand Strategist, Headspace