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Read more about the world of brand.
A campaign can only be deemed a success if you have the data to prove it. Find out how to measure advertising campaign effectiveness and get the data you need.
Customers are craving familiarity in these uncertain times. Learn how Coca-Cola, Pizza Hut and Burger King are using nostalgia to connect with customers.
Brand recognition is key to building a strong brand that influences purchase decisions and behavioral change. Read on to discover how the world’s most recognizable brands manage to stand out above the rest and how you can learn from their success.
So, what made the iconic sportswear brand choose Kermit the Frog as an unexpected yet brilliant brand ambassador? And is Adidas really a sustainable brand? Find out here.
It's time to finally answer the million dollar brand marketing question: how can I prove brand performance? We tell you how brand tracking can help.
Considering launching a company but skipping brand identity for now? Big mistake. Discover why creating a brand identity essential for growth.