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Measuring Brand Awareness - As Told By Marketing Experts

Measuring brand awareness is difficult but can be done. Enjoy reading about the 5 measurement tactics that have benefitted marketing professionals.

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Menstruation in Advertising – Breaking the Ultimate Taboo

Marilyn Wilkinson June 8, 2021

What is Cause Marketing - and the Brands That Nailed It

Helen Jackson May 20, 2021

How Knowing Your Target Audience Can Improve Your Brand Awareness [UPDATED]

Sam Tetrault May 18, 2021

Everything You Need to Know About Brand Tracking

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Canva Hero Image
Brand Insights, Brand Strategy
How Canva Met the Needs of a Neglected Audience — and Reaped the Rewards

Canva has been met with extraordinary success as one of the world's first graphic design SaaS tools. But what did their road to success look like? Find out here!

Image of man looking through telescope
Brand Tracking
How To Do Competitor Analysis For Brands

Without competitor analysis, your brand doesn’t have a chance. But how do you do it? This article spills all the dirty secrets.

Primark Instagram Post of Woman Lying on Bed
Brand Marketing
Menstruation in Advertising – Breaking the Ultimate Taboo

Brands are working hard to fight period stigma and portray menstruation more realistically in their campaigns. But have attitudes really changed?

Vegan Brand Hero Image
Brand Insights
The Most Popular Vegan Food Brands in Germany [UPDATED]

Vegan food brands are taking over the world — and wielding a great deal of power in Germany. Find out which vegan food brands are the most popular.

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Brand Tracking
The Dawn of Data Deprecation: Are You Prepared?

With the era of data deprecation upon us, there are many important changes we need to be aware of. Are you ready for the death of third-party cookies?

tony's chocolonely chocolate bar
Brand Insights, Brand Strategy
How Tony's Chocolonely Built a Mission-Driven Brand

Tony’s Chocolonely is an unapologetically outspoken brand that prompts consumers to think before they munch. How do they do it? Find out here!

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