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Featured Article

Measuring Brand Awareness - As Told by 6 Marketing Experts

Measuring brand awareness is difficult but can be done. Enjoy reading about the 5 measurement tactics that have benefitted marketing professionals.

More Brand Articles

Read more about the world of brand.


Will Nostalgia Be the Biggest Marketing Trend of 2021?

Marilyn Wilkinson April 7, 2021

It's Not Easy Being Green - Kermit the Frog Stars in Adidas’ Latest Sustainability Campaign

Marilyn Wilkinson March 31, 2021

How to Prove Brand Performance to Your Boss

Laura Harker March 29, 2021

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Brand Marketing, Brand Insights
How to Measure Advertising Campaign Effectiveness Offline and Online

A campaign can only be deemed a success if you have the data to prove it. Find out how to measure advertising campaign effectiveness and get the data you need.

Brand Marketing, Brand Strategy
Will Nostalgia Be the Biggest Marketing Trend of 2021?

Customers are craving familiarity in these uncertain times. Learn how Coca-Cola, Pizza Hut and Burger King are using nostalgia to connect with customers.

Brand Strategy
The World's Biggest Companies - and How They Achieved Brand Recognition

Brand recognition is key to building a strong brand that influences purchase decisions and behavioral change. Read on to discover how the world’s most recognizable brands manage to stand out above the rest and how you can learn from their success.

Brand Marketing
It's Not Easy Being Green - Kermit the Frog Stars in Adidas’ Latest Sustainability Campaign

So, what made the iconic sportswear brand choose Kermit the Frog as an unexpected yet brilliant brand ambassador? And is Adidas really a sustainable brand? Find out here.

Brand Strategy, Brand Marketing
How to Prove Brand Performance to Your Boss

It's time to finally answer the million dollar brand marketing question: how can I prove brand performance? We tell you how brand tracking can help.

Brand Strategy, Brand Marketing
Why You Need to Create a Brand Identity to Grow

Considering launching a company but skipping brand identity for now? Big mistake. Discover why creating a brand identity essential for growth.

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