Hello There! We are Latana
At our core are authenticity, passion and spirited teamwork.
Once upon a time, Latana was a company called BrandTracker. BrandTracker was used by companies to track the health of their brand. It was the seed for new wave brand tracking, brand analytics, if you will.
We had much success with BrandTracker. We:
Brought affordable brand tracking to SMEs
Made it the norm to focus on developing important metrics over time instead of one- time checks
Reduced waiting time for brand insights to 2 weeks as opposed to the 4 weeks competitors offer
We celebrated each success but in the back of our minds was a need to do more. No, a want to do more. We wanted to refocus our efforts on something extremely useful for you and unlike anything else currently on the market. And we succeded.
Today, we bring you Latana: analytics for your brand.
Our platform provides the reliable insights your brand needs to grow. Reliable is the keyword here. We take precision to the next level with large sample sizes and keep over half a dozen variables stable to detect real-world changes, in comparison to keeping only age and gender stable. Because we have an incredible ~4% margin of error - even across niche audiences.
Latana helps you get inside the minds of your audience so you can make better decisions and build a better brand.
We do things differently around here. So can you. With our help, you can:
Understand your brand’s progress over time
Focus on your target audience, while also expanding to wider audiences over time
Learn from your competitors - and gradually beat them in branding activities
Build striking campaigns that connect to your audience